Yukon sales up after Queer Eye placement; UK gets US show Nov. 6.

Yukon sales up after Queer Eye placement; UK gets US show Nov. 6.
General Motors product placement on Queer Eye for the Straight Guy–the Fab Five drive a GMC Yukon XL Denali–has been so successful that the company “is considering a broader campaign to capture more of the $450 billion spending power of the gay and lesbian community,” the Detroit News reports. GM “has received thousands of requests for information on the vehicle because of the show” and “[s]ales of GMC Yukon models are up 3 percent year-to-date in 2003 from 2002, while GM’s overall unit sales have fallen 3 percent,” the paper reports.
+ also: US Queer Eye will air in the UK starting Nov. 6.
+ and: five back-to-back episodes air at 9 p.m.

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Andy Dehnart is a journalist who has covered reality television for more than 15 years and created reality blurred in 2000. A member of the Television Critics Association, his writing and criticism about television, culture, and media has appeared on NPR and in Playboy, Buzzfeed, and many other publications. Andy, 37, also directs the journalism program at Stetson University in Florida, where he teaches creative nonfiction and journalism. He has an M.F.A. in nonfiction writing and literature from Bennington College. More about reality blurred and Andy.