Queer Eye furniture, clothing stores “provide merchandise for free.”

Queer Eye furniture, clothing stores “provide merchandise for free.”
Wondering how much a Queer Eye for the Straight Guy makeover costs? Not as much as it appears, according to Time magazine, which reports that “[s]tores pay nothing for being featured on the show; they simply agree to let cameras in and provide merchandise for free.” Stores are selling a lot of the products featured on the Bravo show, and housewares store Domain is even renaming a sofa after Fab Five member Thom Filicia called it a “chofa” on the show. A producer for the show says they won’t charge companies for the air time: “They’re giving me a location, and they’re giving us product. Why would I charge them? That would be horrible.”
+ also: Simon Dumenco: “It’s an infomercial, people!”
+ and: “The show is incredibly entertaining, too. But that’s exactly the problem.”

about the writer

Andy Dehnart is a journalist who has covered reality television for more than 15 years and created reality blurred in 2000. A member of the Television Critics Association, his writing and criticism about television, culture, and media has appeared on NPR and in Playboy, Buzzfeed, and many other publications. Andy, 36, also directs the journalism program at Stetson University in Florida, where he teaches creative nonfiction and journalism. He has an M.F.A. in nonfiction writing and literature from Bennington College. More about reality blurred and Andy.