Ruben sues shirt company 205 Flava.

Ruben sues shirt company 205 Flava.
Ruben Studdard is suing the company whose shirts he wore during many of the early episodes of American Idol 2. The suit, part of which is reproduced on The Smoking Gun, accuses the company of “commercial misappropriation” for “their unauthorized use of Studdard’s name and likeness” and “efforts to unfairly and unlawfully exploit and capitalize on Studdard’s immense popularity and fame,” including on its web site. Although 205 Flava’s web site is currently offline, the web site’s description in Google’s search listing says, “As seen on the New American Idol Ruben Studdard.” Ruben wants some of the $2 million in profits he says the company has earned as a result.

about the writer

Andy Dehnart is a journalist who has covered reality television for more than 15 years and created reality blurred in 2000. A member of the Television Critics Association, his writing and criticism about television, culture, and media has appeared on NPR and in Playboy, Buzzfeed, and many other publications. Andy, 36, also directs the journalism program at Stetson University in Florida, where he teaches creative nonfiction and journalism. He has an M.F.A. in nonfiction writing and literature from Bennington College. More about reality blurred and Andy.