sponsors, not NBC, paid for Restaurant.

sponsors, not NBC, paid for Restaurant.
The product placement on NBC’s The Restaurant, which debuted Sunday evening, is hard not to notice; there are lingering shots of the American Express logo in the opening sequence and ads for the Mitsubishi that Rocco drives. There’s a good reason for that, beyond normal product whoring: “NBC did not have to pay for the show, it only had to commit to air it,” because the advertisers funded it, Reuters reports. Coors, Mitsubishi, and American Express each paid for one third of the show, and will share fifty percent of the regular advertising time. The Boston Globe calls the approach “a less obvious approach to marketing.”>

Survivor San Juan Del Sur's dark cloud is lifted

John Rocker

In its third episode, Survivor San Juan Del Sur improved significantly as John Rocker faced off against an Amazing Race villain. But the Exile Island reward challenge remains a drag on the series.

Why Dick Donato left Big Brother 13

Dick Donato

The Big Brother villain known as "Evel Dick" has finally revealed why he left the show during its 13th season: he learned he was HIV positive.

Also: Dick claims he had no choice but to leave the game.

about the writer

Andy Dehnart is a journalist who has covered reality television for more than 15 years and created reality blurred in 2000. A member of the Television Critics Association, his writing and criticism about television, culture, and media has appeared on NPR and in Playboy, Buzzfeed, and many other publications. Andy, 36, also directs the journalism program at Stetson University in Florida, where he teaches creative nonfiction and journalism. He has an M.F.A. in nonfiction writing and literature from Bennington College. More about reality blurred and Andy.