sponsors, not NBC, paid for Restaurant.

sponsors, not NBC, paid for Restaurant.
The product placement on NBC’s The Restaurant, which debuted Sunday evening, is hard not to notice; there are lingering shots of the American Express logo in the opening sequence and ads for the Mitsubishi that Rocco drives. There’s a good reason for that, beyond normal product whoring: “NBC did not have to pay for the show, it only had to commit to air it,” because the advertisers funded it, Reuters reports. Coors, Mitsubishi, and American Express each paid for one third of the show, and will share fifty percent of the regular advertising time. The Boston Globe calls the approach “a less obvious approach to marketing.”>

The Quest ends its journey stronger than it began

Verlox from The Quest

A review of the finale of summer's best reality series, which wasn't always perfect but was thoroughly entertaining right down to the finish, which included phenomenal challenges and special effects. Will ABC give it a second season?

Plus: an interview with the actor who played Verlox and the ogre.

Shark Tank is getting a spin-off

Shark Tank

Companies that get deals on the show will be followed for this new spin-off.

Also: Before the show began, Shark Barbara Corcoran was cast and then replaced--but then she sent this amazing e-mail and won the job.

about the writer

Andy Dehnart is a journalist who has covered reality television for more than 15 years and created reality blurred in 2000. A member of the Television Critics Association, his writing and criticism about television, culture, and media has appeared on NPR and in Playboy, Buzzfeed, and many other publications. Andy, 36, also directs the journalism program at Stetson University in Florida, where he teaches creative nonfiction and journalism. He has an M.F.A. in nonfiction writing and literature from Bennington College. More about reality blurred and Andy.