sponsors, not NBC, paid for Restaurant.

sponsors, not NBC, paid for Restaurant.
The product placement on NBC’s The Restaurant, which debuted Sunday evening, is hard not to notice; there are lingering shots of the American Express logo in the opening sequence and ads for the Mitsubishi that Rocco drives. There’s a good reason for that, beyond normal product whoring: “NBC did not have to pay for the show, it only had to commit to air it,” because the advertisers funded it, Reuters reports. Coors, Mitsubishi, and American Express each paid for one third of the show, and will share fifty percent of the regular advertising time. The Boston Globe calls the approach “a less obvious approach to marketing.”>

Review: Married at First Sight

Marriage At First Sight

In an era of Tinder and Grindr, instant acceptance or dismissal of a potential partner, or instant sex with another body, Married at First Sight offers the thrill of watching strangers deal with the very basics of relationships.

Beyond the headline-grabbing premise, the series has turned out to be a stripped-down, authentic exploration of something very interesting. Read the full review.

about the writer

Andy Dehnart is a journalist who has covered reality television for more than 15 years and created reality blurred in 2000. A member of the Television Critics Association, his writing and criticism about television, culture, and media has appeared on NPR and in Playboy, Buzzfeed, and many other publications. Andy, 36, also directs the journalism program at Stetson University in Florida, where he teaches creative nonfiction and journalism. He has an M.F.A. in nonfiction writing and literature from Bennington College. More about reality blurred and Andy.