target audience for Boy Meets Boy, Queer Eye, is women, not gay people.

target audience for Boy Meets Boy, Queer Eye, is women, not gay people.
The target audience for Bravo’s Boy Meets Boy, which debuts tomorrow night, is not gay people, but women. Jeff Gaspin, Bravo’s president, said, “On the surface (the program block) might seem designed for gay audiences, but it’s really not. … [T]he first group of people we are going to promote it to are women 18-49.” About three quarters of the marketing budget for that show and for Queer Eye for the Straight Guy will be aimed at women, since”gay viewers were classified as a secondary priority to female viewers,” according to The Hollywood Reporter.
+ also: 6.9 million people watched Queer Eye for the Straight Guy on NBC last Thursday.

about the writer

Andy Dehnart is a journalist who has covered reality television for more than 15 years and created reality blurred in 2000. A member of the Television Critics Association, his writing and criticism about television, culture, and media has appeared on NPR and in Playboy, Buzzfeed, and many other publications. Andy, 36, also directs the journalism program at Stetson University in Florida, where he teaches creative nonfiction and journalism. He has an M.F.A. in nonfiction writing and literature from Bennington College. More about reality blurred and Andy.