UK Big Brother chalks its logo next to 3,000-year-old Uffington White Horse.

UK Big Brother chalks its logo next to 3,000-year-old Uffington White Horse.
Next to a more than 3,000-year-old, nearly 400-foot long marking on a hillside, the UK’s Big Brother production company chalked the show’s logo and then filmed it for use in the series. The chalk outline of the show’s “eye” logo appeared next to a British landmark known as Uffington White Horse, which has been around since the Bronze Age; its origins are unknown. (The BBC has a picture of the eye next to the horse.) The Observer reports the show paid £2,000 to the National Trust to chalk the land; Channel 4 says the chalk will be washed off by rain.
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about the writer

Andy Dehnart is a journalist who has covered reality television for more than 15 years and created reality blurred in 2000. A member of the Television Critics Association, his writing and criticism about television, culture, and media has appeared on NPR and in Playboy, Buzzfeed, and many other publications. Andy, 36, also directs the journalism program at Stetson University in Florida, where he teaches creative nonfiction and journalism. He has an M.F.A. in nonfiction writing and literature from Bennington College. More about reality blurred and Andy.