cable network focusing on reality TV to be launched by reality TV stars.

cable network focusing on reality TV to be launched by reality TV stars.
The Amazing Race 2‘s Blake Mycoskie
and other reality TV show cast members are launching a cable network dedicated to reality TV. On a conference call with reality TV web sites, Blake announced that he and E! creator Larry Namer are launching Reality Central, a network that will include both original news-style programming and American and international reality TV series. Blake said he raised the first $500,000 from investors that include Amazing Race winners Alex Boylan and Chris Luca, and Rob Frisbee and Brennan Swain, in addition to Survivor Australia winner Tina Wesson and Survivor Africa winner Ethan Zohn. (Business Week reports they’ve raised almost $25 million altogether.) The network, which is scheduled to launch Jan. 15, 2004, needs cable and satellite operators to pick it up before it launches. A campaign to create demand will be “akin to the I Want My MTV campaign in the ’80s,” Brennan said. He will serve as head of “reality star and fan relations.” In a response to a question from reality blurred, Blake said this is not related to a satellite TV network announced by FOX last August. He also told us that the network will focus on “pop” style reality TV shows, not documentary-style shows.

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about the writer

Andy Dehnart is a journalist who has covered reality television for more than 15 years and created reality blurred in 2000. A member of the Television Critics Association, his writing and criticism about television, culture, and media has appeared on NPR and in Playboy, Buzzfeed, and many other publications. Andy, 36, also directs the journalism program at Stetson University in Florida, where he teaches creative nonfiction and journalism. He has an M.F.A. in nonfiction writing and literature from Bennington College. More about reality blurred and Andy.