advertisers shy away from reality TV.

advertisers shy away from reality TV.
In a dramatic turn from the beginning of this year, when reality TV shows flooded the air, “network executives say that few–if any–reality shows will be on the fall schedules they plan to unveil to advertisers next month in New York,” the LA Times reports. Various factors, including networks’ reluctance to run repeats of a reality TV series to their relatively short runs make unproven shows unattractive to advertisers. However, since “three-fourths of all new programs fail…networks are likely to plug them with reality shows that are cheap and quick to produce,” the paper says.

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about the writer

Andy Dehnart is a journalist who has covered reality television for more than 15 years and created reality blurred in 2000. A member of the Television Critics Association, his writing and criticism about television, culture, and media has appeared on NPR and in Playboy, Buzzfeed, and many other publications. Andy, 36, also directs the journalism program at Stetson University in Florida, where he teaches creative nonfiction and journalism. He has an M.F.A. in nonfiction writing and literature from Bennington College. More about reality blurred and Andy.