Coke partners with Project Greenlight.

Coke partners with Project Greenlight.
Coca-Cola and Project Greenlight 2 are joining forces, but the outcome doesn’t appear to be American Idol-style product placement. Instead, “Coca-Cola will sponsor charity film screenings of the this year’s winning Project Greenlight film,” and producers Ben Affleck, Matt Damon, and Chris Moore will help judge the next Coca-Cola Refreshing Filmmaker’s Award.
+ also: an interview with Project Greenlight 2′s casting director.

about the writer

Andy Dehnart is a journalist who has covered reality television for more than 15 years and created reality blurred in 2000. A member of the Television Critics Association, his writing and criticism about television, culture, and media has appeared on NPR and in Playboy, Buzzfeed, and many other publications. Andy, 36, also directs the journalism program at Stetson University in Florida, where he teaches creative nonfiction and journalism. He has an M.F.A. in nonfiction writing and literature from Bennington College. More about reality blurred and Andy.