even more “integrated marketing” planned for American Idol 2.

even more “integrated marketing” planned for American Idol 2.
If you don’t drink Coca-Cola products, drive a Ford, and use AT&T Wireless after watching American Idol 2, some marketers are going to be very very sad. You’ll be seeing a lot of all three “exclusive presenting sponsors” when the show debuts Jan. 21. Joining Ford car commercials and Coca-Cola’s redrum–I mean, “Red Room”–will be the “Ford Focus Room, where contestants share their feelings with viewers before and after auditions,” Electronic Media reports. Other things to look forward to: “Coke-Behind-the-Scenes,” “haircolor, haircare products and guidance as well as makeovers” from Clairol Herbal Essences, and “a show-related ‘special opportunity'” from Old Navy. Oh, and maybe some people will sing and Simon will screech and Paula will praise, if there’s time between all of the ads.

Survivor San Juan Del Sur's dark cloud is lifted

John Rocker

In its third episode, Survivor San Juan Del Sur improved significantly as John Rocker faced off against an Amazing Race villain. But the Exile Island reward challenge remains a drag on the series.


Why Dick Donato left Big Brother 13

Dick Donato

The Big Brother villain known as "Evel Dick" has finally revealed why he left the show during its 13th season: he learned he was HIV positive.

Also: Dick claims he had no choice but to leave the game.

about the writer

Andy Dehnart is a journalist who has covered reality television for more than 15 years and created reality blurred in 2000. A member of the Television Critics Association, his writing and criticism about television, culture, and media has appeared on NPR and in Playboy, Buzzfeed, and many other publications. Andy, 36, also directs the journalism program at Stetson University in Florida, where he teaches creative nonfiction and journalism. He has an M.F.A. in nonfiction writing and literature from Bennington College. More about reality blurred and Andy.