ad package rate for American Idol 2 “highest [ever] for any reality show.”

ad package rate for American Idol 2 “highest [ever] for any reality show.”
Advertisers who want their product whored left and right on American Idol 2 will pay more than any advertiser has in history for a similar package on a reality TV show. FOX will charge $26 million for “an integrated marketing package,” more than doubling the amount charged by Survivor for similar product placement, according to Ad Age. Both Coca-Cola and Ford will return as advertisers for season two, but won’t pay the full price because they participated in the first season; FOX is currently seeking a third major sponsor.

The Quest ends its journey stronger than it began

Verlox from The Quest

A review of the finale of summer's best reality series, which wasn't always perfect but was thoroughly entertaining right down to the finish, which included phenomenal challenges and special effects. Will ABC give it a second season?

Plus: an interview with the actor who played Verlox and the ogre.

Shark Tank is getting a spin-off

Shark Tank

Companies that get deals on the show will be followed for this new spin-off.

Also: Before the show began, Shark Barbara Corcoran was cast and then replaced--but then she sent this amazing e-mail and won the job.

about the writer

Andy Dehnart is a journalist who has covered reality television for more than 15 years and created reality blurred in 2000. A member of the Television Critics Association, his writing and criticism about television, culture, and media has appeared on NPR and in Playboy, Buzzfeed, and many other publications. Andy, 36, also directs the journalism program at Stetson University in Florida, where he teaches creative nonfiction and journalism. He has an M.F.A. in nonfiction writing and literature from Bennington College. More about reality blurred and Andy.