ad package rate for American Idol 2 “highest [ever] for any reality show.”

ad package rate for American Idol 2 “highest [ever] for any reality show.”
Advertisers who want their product whored left and right on American Idol 2 will pay more than any advertiser has in history for a similar package on a reality TV show. FOX will charge $26 million for “an integrated marketing package,” more than doubling the amount charged by Survivor for similar product placement, according to Ad Age. Both Coca-Cola and Ford will return as advertisers for season two, but won’t pay the full price because they participated in the first season; FOX is currently seeking a third major sponsor.

about the writer

Andy Dehnart is a journalist who has covered reality television for more than 15 years and created reality blurred in 2000. A member of the Television Critics Association, his writing and criticism about television, culture, and media has appeared on NPR and in Playboy, Buzzfeed, and many other publications. Andy, 36, also directs the journalism program at Stetson University in Florida, where he teaches creative nonfiction and journalism. He has an M.F.A. in nonfiction writing and literature from Bennington College. More about reality blurred and Andy.