Pepsi shopping reality TV series that would send winner into space.

Pepsi shopping reality TV series that would send winner into space.
Pepsi is looking to spend one third of its promotional budget–$35 million–on a reality TV series “where contestants would compete for the chance to trek into the final frontier as part of a future Russian Soyuz shuttle mission to the International Space Station,” according to the New York Post. The show is just in the concept stages now; Pepsi is looking for a network. Back when Mir was in space, Mark Burnett planned a similar show called Destination Mir; its status is unclear.

about the writer

Andy Dehnart is a journalist who has covered reality television for more than 15 years and created reality blurred in 2000. A member of the Television Critics Association, his writing and criticism about television, culture, and media has appeared on NPR and in Playboy, Buzzfeed, and many other publications. Andy, 36, also directs the journalism program at Stetson University in Florida, where he teaches creative nonfiction and journalism. He has an M.F.A. in nonfiction writing and literature from Bennington College. More about reality blurred and Andy.