“an hour-long infomercial for Ford,” which helped cast the show, or a reality TV show with a sponsor?

“an hour-long infomercial for Ford,” which helped cast the show, or a reality TV show with a sponsor?
Maclean’s Robin Roberts looks at the unique sponsorship of The WB and Global’s No Boundaries by Ford. “The difference with No Boundaries is the degree of Ford’s involvement, on tape and behind the scenes,” Roberts writes, pointing out that Ford even had a hand in casting.
+ plus: contestant John Hodges uses exposure “to promote AIDS awareness and prevention.”

about the writer

Andy Dehnart is a journalist who has covered reality television for more than 15 years and created reality blurred in 2000. A member of the Television Critics Association, his writing and criticism about television, culture, and media has appeared on NPR and in Playboy, Buzzfeed, and many other publications. Andy, 36, also directs the journalism program at Stetson University in Florida, where he teaches creative nonfiction and journalism. He has an M.F.A. in nonfiction writing and literature from Bennington College. More about reality blurred and Andy.