Pontiac’s new Aztek ad campaign will play like a reality TV show.

Pontiac’s new Aztek ad campaign will play like a reality TV show.
Pontiac’s new ads for the Aztek–remember it from Survivor 2?–follow groups of people who get to drive the car/truck/thing for a week–and have cameras follow them. The results will be edited and air in “several fast-paced commercials” that are reminiscent of a reality TV show. At least Pontiac isn’t structuring its ad campaign around Colby and his mom.

about the writer

Andy Dehnart is a journalist who has covered reality television for more than 15 years and created reality blurred in 2000. A member of the Television Critics Association, his writing and criticism about television, culture, and media has appeared on NPR and in Playboy, Buzzfeed, and many other publications. Andy, 36, also directs the journalism program at Stetson University in Florida, where he teaches creative nonfiction and journalism. He has an M.F.A. in nonfiction writing and literature from Bennington College. More about reality blurred and Andy.