were all the American Pie references an example of product placement?

were all the American Pie references an example of product placement?
Variety asks if Big Brother 2‘s luxury challenge–which gave Bunky and Monica a private screening of American Pie 2–was an example of product placement, since both the movie’s name and the term “blockbuster” were used frequently. An ad for Blockbuster video immediately followed the segment, but a CBS rep say it was “coincidental” and Arnold Shapiro says no money was paid either way and “It would never cross my mind to do that at all.”
+ also: Variety says Tuesday’s ep was the most watched show of the night in all key demos.

about the writer

Andy Dehnart is a journalist who has covered reality television for more than 15 years and created reality blurred in 2000. A member of the Television Critics Association, his writing and criticism about television, culture, and media has appeared on NPR and in Playboy, Buzzfeed, and many other publications. Andy, 36, also directs the journalism program at Stetson University in Florida, where he teaches creative nonfiction and journalism. He has an M.F.A. in nonfiction writing and literature from Bennington College. More about reality blurred and Andy.