Mark Burnett: “…the endgame here is selling products in stores.”

Mark Burnett: “…the endgame here is selling products in stores.”
Mark Burnett talks about product placement and makes his priorities clear in an interview with the Associated Press: “My shows create an interest and people will look at them, but the endgame here is selling products in stores–a car, deodorant, running shoes. It’s the future of television.”

about the writer

Andy Dehnart is a journalist who has covered reality television for more than 15 years and created reality blurred in 2000. A member of the Television Critics Association, his writing and criticism about television, culture, and media has appeared on NPR and in Playboy, Buzzfeed, and many other publications. Andy, 36, also directs the journalism program at Stetson University in Florida, where he teaches creative nonfiction and journalism. He has an M.F.A. in nonfiction writing and literature from Bennington College. More about reality blurred and Andy.