advertisers have to buy ads from CBS for both Survivor 3 and 4.

advertisers have to buy ads from CBS for both Survivor 3 and 4.
In order to have Jeff Probst whore a product on Survivor 3, advertisers will also have to agree to sponsor next spring’s Survivor 4. The $25 to $28 million CBS is charging includes extraordinarily subtle product placement and two 30-second ads during each episode.

about the writer

Andy Dehnart is a journalist who has covered reality television for more than 15 years and created reality blurred in 2000. A member of the Television Critics Association, his writing and criticism about television, culture, and media has appeared on NPR and in Playboy, Buzzfeed, and many other publications. Andy, 36, also directs the journalism program at Stetson University in Florida, where he teaches creative nonfiction and journalism. He has an M.F.A. in nonfiction writing and literature from Bennington College. More about reality blurred and Andy.