ABC’s The Runner will include “extensive use of paid plugs.”

ABC’s The Runner will include “extensive use of paid plugs.”
Think Jeff Probst whoring Doritos and other sponsored products during Survivor 2 is annoying? Wait until ABC’s The Runner debuts in September. The reality TV show will feature “extensive use of paid plugs that are completely integral to the show’s story line,” according to The New York Times. The runner may be instructed to stop at various sponsors’ locations or perform certain tasks using sponsors’ products, for example.

about the writer

Andy Dehnart is a journalist who has covered reality television for more than 15 years and created reality blurred in 2000. A member of the Television Critics Association, his writing and criticism about television, culture, and media has appeared on NPR and in Playboy, Buzzfeed, and many other publications. Andy, 36, also directs the journalism program at Stetson University in Florida, where he teaches creative nonfiction and journalism. He has an M.F.A. in nonfiction writing and literature from Bennington College. More about reality blurred and Andy.