O-Town the result of singing, dancing–and “cunning” media synergy.

O-Town the result of singing, dancing–and “cunning” media synergy.
The band formed on Making the Band “is the most cunningly marketed, cross-platformed boy band ever,” according to a story from [ INSIDE ] magazine that’s now online. It reports on the cross-media synergy that helped O-Town land its first album at number five during its first week.
+ plus: an interview with Ashley and Dan.

about the writer

Andy Dehnart is a journalist who has covered reality television for more than 15 years and created reality blurred in 2000. A member of the Television Critics Association, his writing and criticism about television, culture, and media has appeared on NPR and in Playboy, Buzzfeed, and many other publications. Andy, 36, also directs the journalism program at Stetson University in Florida, where he teaches creative nonfiction and journalism. He has an M.F.A. in nonfiction writing and literature from Bennington College. More about reality blurred and Andy.