$1 million for the winner, $600,000 every 30 seconds for CBS.

$1 million for the winner, $600,000 every 30 seconds for CBS.
CBS is raking in cash for ads during the final episode. While they’re not exactly Super Bowl rates, they’re not to shabby for CBS. Also, product placement–Dr. Scholl’s, Bud Light, Target, et cetera–has been a goldmine for the net.

about the writer

Andy Dehnart is a journalist who has covered reality television for more than 15 years and created reality blurred in 2000. A member of the Television Critics Association, his writing and criticism about television, culture, and media has appeared on NPR and in Playboy, Buzzfeed, and many other publications. Andy, 36, also directs the journalism program at Stetson University in Florida, where he teaches creative nonfiction and journalism. He has an M.F.A. in nonfiction writing and literature from Bennington College. More about reality blurred and Andy.